CONTENTIMIZE specializes in Google Shopping performance optimization, data analysis. data-feed audits and general consultancy on how to increase the sales and revenue from Google Shopping. Let us boost the performance up and increase the ROI!
MAXIMIZE GOOGLE SHOPPING PERFORMANCE
✔ INCREASE SALES ON GOOGLE SHOPPING!
✔ EXPAND REACH OF PRODUCTS!
✔ LOWER GOOGLE SHOPPING OPERATIONAL COSTS & CPA!
Google Shopping is often one of the most profitable marketing channels for eCommerce websites and with smart planning and operation, the operational costs could remain relatively low.
Managing successful Product Listing Ads (PLA) campaigns on Google requires both strategy and technical optimization in order to generate data feed of the highest quality. For that matter, not only the campaign should run but also the actual website and the product landing pages shall be fully optimized.
CONTENTIMIZE has established and initiated Google Shopping operations for many eCommerce clients and could audit the performance and provide important insights that will help boost the Google Shopping performance and lower CPCs.
PLA PERFORMANCE REVIEW
✔ LOWER CPC AND COST!
✔ MAINTAIN MORE EFFICIENT PLA CAMPAIGNS
✔ INCREASE CONVERSIONS & SALES!
Unlike many other paid search campaigns, Google Shopping is based on unique attributes that all work together seamlessly. We will review the core elements of PLA operation:
- DATA FEED QUALITY AUDIT: The most important element of successful operation of Google Shopping is to have a highly optimized data feed. The data feed could be generated from the website or produced in other methods, but regardless, all the required attributes of the data feed must be optimized and accurate. We will review the feed and provide performance optimization insights.
- WEBSITE QUALITY REVIEW: eCommerce websites that are fully optimized will allow generation of a better data feed what will result in better performance across all digital marketplaces and shopping comparison engines. For that matter, many attributes on the website should be reviewed and fully optimized. The team will audit these elements as part of the review.
- PLA CAMPAIGN SETTINGS REVIEW: The other main component of successful operation on Google Shopping would be to have a fully optimized PLA campaign that utilizes all necessary features and has good targeting based on KPIs. We will review the analytics and ROI/ROAS data and provide insights on these performance metrics.
- E-COMMERCE TRACKING AUDIT: In too many cases either the eCommerce Tracking codes or other components of the conversion tracking code are not properly installed. The result could end with partial data and event firing what could lead to false analytics. We will review these setting as well and provide insights.
LOOKING TO BOOST YOUR GOOGLE SHOPPING PERFORMANCE? NEED A PRO ADVICE ON THE BEST PLA STRATEGIES? THAT IS WHY WE ARE HERE!
LET US REVIEW THE GOOGLE SHOPPING SETTINGS AND PROVIDE TRUE INSIGHTS!
CALL NOW AND LET YOUR E-COMMERCE BUSINESS UNLEASH ITS EARNING POTENTIAL!
3 ADVANTAGES OF GOOGLE SHOPPING and PLAs:
- Visual Appeal: Unlike traditional PPC text ads that only have text, Google Shopping Product Listing Ads include product images, prices, and other relevant details, making them more visually appealing and informative. This can capture the attention of shoppers more effectively, leading to higher engagement and conversion rates.
- Targeted and Relevant Traffic: PLAs are shown to users who are actively searching for specific products, meaning the traffic they generate is highly targeted and more likely to convert. When potential customers see relevant product listings with detailed information, they are more inclined to click through and make a purchase.
- Bid Management and Budget Control: Google Shopping allows to set bids and control the budget (ad-spend) effectively. You can adjust your bids based on product performance, ensuring that you get the best return on investment (ROI) for your ad spend. By optimizing the bids and budget allocation, you can maximize the effectiveness of the shopping campaigns and achieve better results and more sales.
