Putting Our Clients’ ROI Interests Above Any Badge

Over the years, we were a Partner member of Google Ads program and are still fully certified to all programs. We witnessed the various changes on Google Ads in recent years, and often times the service and assistance we were offered failed to answer our client’s needs. Simply put, if we were to apply the various recommendations, that ROI from PPC would have been impacted significantly. It felt to us that Google prioritizes other goals than its client’s success.

The official confirmation to this came in early 2019, when Google announced the future changes to the partners programs, with new, way higher thrash-holds to maintain the badge: working with higher ad-spends (making your clients spend more money), utilizing automated bidding (that often times won’t yield the best results), and more certified users (even account owners who simply looking for service).
With these condition, agencies who will follow these guidelines in order to maintain the badge – are not necessarily working for their clients any longer but putting other priorities on top of that.

CONTENTIMIZE will not give a hand to that.

Unless the conditions will be revised, we will opt-out of the programs, yet keep educating ourselves and stay certified, but we will not have a badge.
We have teamed up with Client Partners and proudly support their initiative!

We are strictly committed to our clients. Their success is our success.