DENVER ECOMMERCE CRO & CX OPTIMIZATION. COLORADO’S ONLY BS-FREE CONSULTING.
We help create and optimize the buyer’s journey in a minimalist and logical way, emphasizing a sensible flow that focuses on experience and sales goals – combined. We analyze the analytics, install and review experience capturing tools (heatmaps, A/B, M/V testing) in order to determine on the best optimization strategy to meet the goals. We collaborate with designers and coders to ensure suggested strategy integrates seamlessly into the brand identity.
CX (customer experience) audit
Some of the best and most optimized paid-search and paid-media campaigns could hit a hard end if the landing page experience is not converting the visitors into customers. While it’s relatively easier to acquire traffic, it could a more difficult task to understand the user behavior and improve the elements that might manipulate the decision making process and complete a sale.
For that matter, we will review the eCommerce website’s shopping experience, traffic flow, navigation and general structure – alongside with deep analytics review to determine on the user-flow behavior. From that point, we could start planning an optimization plan that often results not just in better experience, but also improved SEO.
why customer experience audit is beneficial:
- unleash potential flow-fails within the shopping experience that deters visitors away
- stay ahead of the curve with up-to-date, modern shopping experience
- discover growth opportunities within own digital property
- logical CX drivers more sales and strengthens the brand
- increase site’s global conversion rate
ECOMMERCE CRO
CRO (conversion rate optimization) for eCommerce is the next level in a maturity of a brand once it has been established, and managed to manage to gather performance data and analytics.
CRO is a broad term for various practices that have one goal: to improve the conversion rate (dohh) and grow the transactions accordingly. CRO strategies usually incorporate several steps: initial data analysis and experience audit – and then usage of 3rd party tools to capture user behavior and deploy CRO testing (AB, MV). The enb goal is to unleash design or flow elements that could improve the shopping experience and grow the global conversion rate.
why CRO could be the potential growth engine:
- get higher conversion rate from traffic drivers (paid, organic, social, etc.)
- make the shopping experience easier for potential customers and leads
- even the best campaigns are worthless if the traffic does not convert
BETTER USER JOURNEY = MORE SALES!
If you own or run an established brand and never revamped the user experience – you might be losing sales and leaving more ground to your competitors. CX audits and CRO strategies are aimed for brand who have an established data-sets handy and already determined the CPAs of the various products.
In the 21st century, brand’s main advantage over its competitors is within the easiness of completing a transaction.
CRO STRATEGIES
To keep things simple, we divide the approach into 2 main verticals: data analysis and testing.
First step would be to review the analytics of the eCommerce property and understand the general user behavior, best selling items, top landing pages and other metrics that could indicate on how the traffic engages with the website.
The second step would be to set up user tracking apps to investigate how the users actually use the site. The programs track:
- video recordings
- click maps
- heat maps
- scoll maps
- results of testing/experiments (AM, MV)
Programs we use:
- Google Optimize (product planned to sunset September 30, 2023)
- HotJar
MAIN GOALS OF ECOMMERCE CRO & CX AUDITS:
✔ DISCOVER DESIGN ELEMENTS TO OPTIMIZE
✔ IMPROVE TRAFFIC FLOW
✔ IMPROVE NAVIGATION AND SEO
✔ GROW THE GLOBAL CONVERSION RATE
5 MAIN ADVANTAGES OF CRO THAT WILL SCALE THE EXPERIENCE OF YOUR ECOMMERCE STORE:
- Maximized Revenue from Existing Traffic: CRO focuses on making the most of your existing website traffic. By optimizing the user experience and the conversion funnel, you can increase the percentage of visitors who convert into customers. This means you can boost your revenue without necessarily increasing your marketing spend to attract more visitors.
- Higher Customer Lifetime Value (CLV): By improving the user experience and making it easier for customers to convert, you not only increase the likelihood of initial purchases but also encourage repeat business. Satisfied customers are more likely to return and make additional purchases, increasing their lifetime value to your business.
- Enhanced Usability: CRO involves analyzing user behavior and identifying pain points in the customer journey. By addressing these issues and making your site more intuitive and user-friendly, you create a smoother and more enjoyable experience for visitors. Improved usability can reduce friction and frustration, making it easier for users to find what they need and complete their desired actions.
- Informed Marketing Strategies: The insights gained from CRO can inform broader marketing strategies. Understanding which elements of your site drive conversions can help you refine your messaging, design, and overall marketing approach. This leads to more effective campaigns and a better alignment between your marketing efforts and customer needs.
- Staying Ahead of Competitors: In a competitive market, even small improvements in conversion rates can give you a significant edge. By continuously optimizing your site and staying attuned to customer preferences, you can outperform competitors who may not be as focused on conversion optimization. A well-optimized site can become a key differentiator, attracting more customers and driving sustained growth.
