Shopify is one of the most common eCommerce platforms for small to medium size eCommerce brands, and many Colorado brands are using it. Its flexibility, affordability and easy-to-use interface make it a favorite amongst many online merchants and it provides a solid, modern POS solution.

Shopify PPC Strategy for Google Ads

Grow the sales of your products with search, display, shopping, video and remarketing campaigns on the world’s largest ad-network owned by Google.
We provide the following Shopify PPC consulting services:

• Review of campaign structure and general PPC strategy of the Google Ads campaigns
• Optimization of targeting, ad-copy and bidding strategy
• Review and elimination of unrelated keywords (negative keyword list optimization)
• Integrations of Google Ads with Shopify

Shopify + Google Ads = LOVE STORY! (if done right)

Shopify is recognized by Google Ads as a leading ecommerce platform as Shopify offers many direct integrations with Google Ads. Here are some benefits to utilize Shopify on Google Ads:

• Easy integration with Google Ads platform:
  • Google Ads App: Shopify offers a dedicated Google Ads app that simplifies the process of creating and managing PPC campaigns directly from the Shopify dashboard. This app can help set up Shopping ads, search ads, and more.
  • Google Merchant Center integration: Shopify seamlessly integrates with Google Merchant Center, which is essential for running Google Shopping ads. This integration ensures that your product data is accurately synchronized and up-to-date.
• Automated Shopping Campaigns:
  • Smart Shopping Campaigns: Shopify supports Smart Shopping campaigns, which use machine learning and AI to optimize your bids and placements across Google’s networks. This automation could potentially maximize the return on your ad spend with minimal manual intervention.
  • Product Feed management: Shopify automatically generates and updates your product feed for Google Merchant Center, ensuring that your products are always eligible to appear in Shopping ads. The data feed needs to optimized, of course, but the framework is already there!
• SEO-Friendly and Fast-Loading Pages:
  • Page Speed: Shopify stores are generally optimized for fast loading times, which can positively impact your Quality Score in Google Ads, leading to lower CPCs (Cost-Per-Click) and better ad placements.
  • SEO Best Practices: Shopify’s platform is built with SEO best practices in mind, which can improve your ad relevance and landing page experience, further boosting your Quality Score. Killing two birds with one stone!
• Detailed Analytics and Reporting:
  • Google Analytics Integration: Shopify integrates with Google Analytics, allowing to track and analyze the performance of the PPC campaigns. This data helps make informed decisions about optimizing the ad spend and targeting strategies.
  • Shopify Reports: Shopify’s reporting tools provide insights into sales, conversion rates, and customer behavior, helping to understand the impact of the PPC campaigns on the overall business performance.
• Customizable Landing Pages:
  • Conversion-Optimized Themes: Shopify offers a variety of themes designed to convert visitors into customers. One can customize these themes to create landing pages that align with your ad copy and target audience, improving your chances of converting PPC traffic.
  • App Integrations: Shopify’s app store offers numerous tools for creating high-converting landing pages, such as PageFly, Shogun, and GemPages, which can enhance the PPC campaign performance.
• Advanced Targeting Options:
  • Audience Targeting: Google Ads allows targeting specific audiences based on demographics, interests, and behaviors. Shopify’s customer data can be used to create detailed audience segments for more precise targeting.
  • Remarketing: With Google Ads, you one create remarketing campaigns to target visitors who have previously interacted with the Shopify store but didn’t complete a purchase. This can help increase conversion rates and ROI.

Microsoft Advertising (Bing Ads) for Shopify Stores  

Looking to expand the reach of your eCommerce brand beyond Google Ads? Microsoft Advertising could be another great PPC channel to test.
With lower operational costs than Google Ads, along with its growing reach, MS Advertising is a platform worth testing.
Similarly to Google Ads, it offers search, display, shopping and remarketing campaigns, so most assets from Google Ads could be imported and reused. It also offers an easy integration with Shopify.

Our consulting consists of a full-spectrum review of the Microsoft Advertising campaigns:

• Structure
• Quality of targeting, copy and optimized bidding
• Performance and KPI review
• Integrations with Shopify system

Need Help with Shopify PPC? 

CONTACT US TODAY!