We provide efficient and straightforward consulting services for local Colorado eCommerce brands who use Shopify to power their eCommerce operations.
Shopify is a great system for SMBs and has some useful SEO features, however, like most ecommerce platforms, it does not come optimized for eCommerce SEO right out the box and there are
some common issues that need to be resolved in order to earn good SEO.
SHOPIFY SEO ISSUES
Assisting many local Colorado brands with Shopify SEO optimization, we noticed the following issues that came with a fresh build:
- Duplicate titles
- Non-optimized navigation
- Slow site speed
- Duplicated image attributes
- Indexing issues
BETTER SEO=GREATER REVENUE AND ROI!
Just like with any other eCommerce SEO strategy, the main objective is to make the most out of the eCommerce website, and keep growing the revenue and ROI from SEO/organic traffic. This is achieved by making sure all crucial elements of Shopify that affect the SEO are fully utilized and make sense.
IS SHOPIFY GOOD FOR SEO?
The short answer is yes, and we’ve seen tons of Shopify based online stores rank high in the search engines.
Here are a few advantages that Shopify offers its users when it comes to ecommerce SEO:
- User-Friendly Interface: Shopify provides a user-friendly interface that allows users to easily optimize basic SEO elements such as meta titles, descriptions, and URLs. This accessibility makes it easier to implement SEO best practices.
- Mobile-Friendly Design: Most of the themes on Shopify are designed to be responsive and mobile-friendly, which is crucial for SEO since Google prioritizes mobile-friendly websites in search rankings. This ensures a positive user experience across devices, contributing to better SEO performance.
- Fast Loading Speed: Shopify’s infrastructure is optimized for speed, with reliable hosting and content delivery networks (CDNs) that help improve page load times. Faster loading speeds not only enhance user experience but also positively impact SEO rankings. Yay!
- Structured Data Markup: Shopify automatically generates structured data markup, including product schema, which helps search engines understand the content of your pages better. This can lead to enhanced search results with rich snippets, improving click-through rates (CTR) and visibility in search results. Schemas have a huge impact on modern SEO and proper usage and implementation could really help with the SEO efforts and better results.
- SEO-Optimized URLs: Shopify allows to customize and create SEO-friendly URLs for product pages, collections, and blog posts. This helps search engines crawl and index your site more effectively, improving overall SEO performance.
- Blogging Capabilities: Shopify includes a built-in blogging platform that allows ecommerce businesses to create and publish SEO-friendly blog content. Regularly updating your blog with relevant, high-quality content can boost organic traffic and improve search engine rankings.
- App Integrations: Shopify’s app store offers a wide range of SEO-related apps and integrations that can further enhance your SEO efforts. These apps can help with tasks such as keyword research, image optimization, structured data implementation, and more.
LET US BOOST YOUR ROI FROM SEO
Many clients of ours were frustrated with their SEO agencies as these failed to deliver results or simply did not have the expertise required to handle complex SEO strategies for eCommerce.
Our job is to eliminate the headache and turn it into an efficient strategy that will help your ecommerce brand grow.
