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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
In today’s digital landscape, mobile commerce has transformed the way consumers shop, with mobile devices now accounting for a significant, if not the biggest, portion of ecommerce traffic and sales. As more people rely on their smartphones and tablets for…
For those merchants who are already running PLA campaigns and looking to optimize their Google Shopping performance further, we made some tips on how to complex things just a little to gain more control over the ad spend. How Many…
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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite know what was…
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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend…
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