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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
In today’s digital landscape, mobile commerce has transformed the way consumers shop, with mobile devices now accounting for a significant, if not the biggest, portion of ecommerce traffic and sales. As more people rely on their smartphones and tablets for…
In the fast-evolving world of ecommerce, staying ahead of the competition requires leveraging every available tool and strategy. Among these, data feeds have emerged as a cornerstone for successful ecommerce PPC strategy. As we’re halfway through 2024, the significance of…
Many of our ecommerce clients here in Colorado run campaigns on Google Ads, and too many have been burned by reckless agencies. Why? Because the junior campaign managers tent to stick to a certain, often fully automated, strategy rather then…
The world of PPC has shifted to a new era: an era where automation and machine-learning bidding are the new kings, and the little advertiser is merely a pawn within that game. Do we still need PPC managers or PPC…
Your brand runs PPC campaigns on Google Ads and like everyone else, this channel needs to make sense and deliver top ROI and ROAS. However, some settings are often not being utilized what causes these KPIs to stay low. MOST…
Micro-moments are potentially one the most crucial touch-points of the consumer with your brand, and this must be taken into account when planning the eCommerce marketing strategy of a brand. Let’s dive in a little and “think like Google”, ’cause…
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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite know what was…
WHAT YOU REALLY NEED TO KNOW ABOUT GOOGLE MY BUSINESS LISTINGS Google My Business (aka GMB) is considered to be one of the most important listings out there, and the one the is crucial for proper SEO strategy. It is…
Web Analytics are programs that analyze the user interaction on a website by tracking their events (what they’ve done on the website). It is crucial for every website to have some sort of web tracking program installed in order to…
CONTENTIMIZE
Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend…
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