Many of our ecommerce clients here in Colorado run campaigns on Google Ads, and too many have been burned by reckless agencies. Why? Because the junior campaign managers tent to stick to a certain, often fully automated, strategy rather then constantly testing to grow the performance with Experiments.

Take a look at your campaign – do you see any active experiments running? If not, time to shake things up a bit.

What are Experiments on Google Ads?

In very short, Experiments are clones of campaigns that bite a certain split of the traffic, usually 50-50. If we have a running campaign that uses a set bidding strategy, and we would want to run the same exact campaign but with a different bidding strategy – to see what works better – we’d ran an experiment.
We can test ad copy, bidding strategies, different landing pages and what not with Experiments.

Why is super important to run experiments?

Because PPC campaign could always work better. A good campaign today is NOT future-proof, not in the age of AI and machine learning that all drive fluctuations and require high attention to KPIs.
There is a very solid possibility that your ecommerce brand is losing money due to unnecessary growth constrains.

What to test for eCommerce performance boosting?

• Bidding strategy
• Landing pages – of products, bundles, sale items, etc.
• Ad copy – to increase CTR and the number of clicks and conversions/sales
• Lower performing keywords

And the list goes on to endless variables that could be tested.

Quick tips for successful Experiments

1. The tested campaign should have a solid budget
2. 50-50 split
3. Run the experiment for at least 4-8 weeks
4. Consider launching the experiment as its own dedicated campaign

Need a closer look at your Google Ads PPC campaign? Drop us a note!