Micro-moments are potentially one the most crucial touch-points of the consumer with your brand, and this must be taken into account when planning the eCommerce marketing strategy of a brand. Let’s dive in a little and “think like Google”, ’cause…
Importance of Micro-Moments in eCommerce
Our Favorite SEO Analysis Programs
There are numerous SEO tracking programs out there and sometimes it is hard to choose one. Yet, successful SEO strategy could be achieved even by using only Google’s free tools: Google Analytics and Google Search Console. Yet, after years of…
Data Feed Strategy for Google Shopping PLA
For those merchants who are already running PLA campaigns and looking to optimize their Google Shopping performance further, we made some tips on how to complex things just a little to gain more control over the ad spend. How Many…
What is Schema Markup?
Schema markup is, simply put, a code layer that’s applied to certain page or pages of the website and it provides additional information, aka “structured data”, for the search engines on the content that is found on the page(s). There…
How to Get More Reviews From Your Clients?
HOW TO INCREASE THE NUMBER OF REVIEWS FAST! One of the toughest things for business owners is to get reviews from their customers. Sometimes, being real good just doesn’t cut it and more proactive approach is required to kick in.…
Staying Away From BS When Shopping for a New Website
TIPS FOR SPOTTING BAD WEBSITE DEVELOPMENT SHOPS The internet could be a complex place, especially for those who need a service and are not experts in what they seeking for. These folks could become an easy target for companies who…
Local SEO – Main Ingredients for Success!
LET’S BOOST YOUR LOCAL SEO! Many companies are offering “Local SEO” services. In this article, we will outline the main elements that have the most impact on local SEO that should be practiced. This will help the clients to determine…
Understanding Basic SEO, PPC & PLA Reports
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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite know what was…
Why Websites Need to Disavow Links?
SAVE YOUR WEBSITE FROM POTENTIAL GOOGLE PENALTY! MAKE SURE THE BACKLINKS ARE LEGIT! Up until 5-7 years ago, SEO was relatively easy. All that it took was to create/purchase a bunch of backlinks, stuff the web content with keywords and…
Best Review Platforms for Local Businesses
BOOST SEO WITH LOCAL DIRECTORIES When designing a modern-day SEO strategy, one should consider the following directories, as they have most impact on local SEO: Google My Business – one of the first and foremost important places to have as…
