WHAT YOU REALLY NEED TO KNOW ABOUT GOOGLE MY BUSINESS LISTINGS Google My Business (aka GMB) is considered to be one of the most important listings out there, and the one the is crucial for proper SEO strategy. It is…
Google My Business - the 101's
What Are Web Tracking Programs?
Web Analytics are programs that analyze the user interaction on a website by tracking their events (what they’ve done on the website). It is crucial for every website to have some sort of web tracking program installed in order to…
In Short, What is Google Analytics?
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Posted in eCommerce Marketing Strategy, eCommerce PPC/SEM, eCommerce SEO, Google Shopping Strategy
Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend…
What is Anchor Text?
One of the more common questions in SEO is what is an anchor text. In short, it is the text that appears in the hyperlink. Meaning, if we have a text and we see a word phrase either underlined or…
